QUOTE (Lets' get it right @ Feb 15 2008, 10:46 AM)

Tempted as I am to click on that link ...

It should be safe enough. Reads a bit like this-
QUOTE
summitTRACK
The purpose of PPC tracking is to measure the response rate and Return of Investment (ROI) of your online activity. SummitTRACK will show the traffic volume that is received from advertisements and any sales or leads generated as a result of this traffic.
The summitTRACK system is capable of tracking the following:
Pay per click search engine ads
Paid inclusion search engine ads
Free listings in search engines (natural searches)
Shopping Comparison Engines
Ads or links running on other websites such as banner campaigns
Email campaigns
SummitTRACK tracks visitors that reach your site by clicking on a link from another web site to yours.
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